Youku Tudou Inc’s Senior Vice President Yang Weidong joins ATA Advisory Board

Published on 7 November 2014

Asian Television Awards (ATA), Asia’s most widely participated and star-studded television industry event, is proud to announce the appointment to its Advisory Board of Mr. Yang Weidong, Senior Vice President and President of at Youku Tudou Inc.

Awards Night
11 December 2014
Marina Bay Sands
Expo & Convention Centre
(Level 1, Hall C)
10 Bayfront Avenue
Singapore 018956
Gala Booking & Pricing
+65 6521 9745

Prior to Youku Tudou, Mr. Yang served as the Chief Executive Officer of Max Times, a youth entertainment content and marketing company. Previously, he held various positions at Nokia Greater China; from advertising to marketing activation.

Over the years, ATA has evolved to keep in step with the changing needs of our industry. In that same spirit, the ATA Advisory Board was formed in 2010, comprising senior management from the major broadcasters in the region. This network of industry experts provides advice and guidance on how ATA can achieve its vision.

“We are not only extremely pleased, but honoured to have Mr. Yang join ATA Advisory Board,” said Raymond Wong, Chairman of ATA. "He brings to the helm of ATA a wealth of industry experience, and will be a valuable addition to the Board.”

“Interest in the Awards is on the surge, accelerated by the foremost recognition from the industry and by the tremendous support from across the region. To now have onboard a representative from Youku Tudou, which has more than 500 million active users, makes ATA’s mission to expand its broadcast footprint into the online world very promising,” added Mr. Wong.

Current ATA Advisory Board Members are:



About Asian Television Awards



Launched in 1996, Asian Television Awards (ATA) is the Asian TV industry's most significant and celebrated event, recognizing excellence in programming, production and performance.

Determined by an expert panel of over 60 judges from across the region, the results are tabulated and audited by international auditing firm PriceWaterhouseCoopers, with the winners only announced during the Awards Ceremony and Gala Dinner in December. The judging process has also been brought into the digital era by being conducted on-line. This is designed to lessen the judging workload and provide judges greater comfort and flexibility by enabling them to screen the entries at their own pace.

The Awards comprise over 30 categories and represent the industry's foremost recognition by enjoying the support of every major industry player throughout the region. ATA attracts a multitude of entries from a wide range of broadcasters, including free-to-air television stations and pay-TV platforms, as well as many independent production houses in Asia.

In 2013, the Awards ceremony was televised regionally on STAR World and Channel [V], FOX International Channels’ leading general entertainment channel and music channel respectively, reaching to some 28 million households in Asia. With this inaugural regional broadcast, Asian audiences would now celebrate the achievements of their home-grown talent from the comfort of their living rooms, or on multiple devices in the new multi screen environments that many content providers offer.

ATA is positioned as the only event of its kind within the Asian region, and upholds a prestigious reputation of showcasing quality television production.

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About Youku Tudou Inc.

Youku Tudou Inc. (NYSE: YOKU) is China's leading Internet television company. Its Youku and Tudou Internet television platforms enable users to search, view and share high-quality video content quickly and easily across multiple devices. Its Youku brand and Tudou brand are the most recognized online video brands in China.

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